How to make UGC ads with AI

UGC (user-generated-content) style ads — casual, authentic, creator-shot — convert because they don't look like ads. AI lets you produce and test dozens of variations without booking creators. Here's how on Dora.

What makes UGC work

• Authenticity over polish — handheld, POV, real-feeling.
• A face and a voice — a person talking to camera builds trust.
• Volume — test many hooks; keep the winners.

The building blocks on Dora

1. Talking avatar / spokesperson — turn a photo + script into a talking clip with Lip Sync.
2. Product b-roll — generate clean product shots and motion (see AI product videos).
3. Hook clips — short vertical openers (see AI videos for TikTok).

A fast UGC workflow

1. Write 5 hook lines for your offer.
2. Generate a talking-avatar clip for each hook.
3. Cut each hook in front of the same product b-roll.
4. Run all 5 as ads; scale the winner.

Tips

• 9:16 vertical, 1080p, short.
• Match the avatar's energy to the script — calm script, calm delivery.
• Keep the script conversational; UGC isn't a corporate VO.

Start a UGC ad on Dora →